
I believe in creating brands
My name is Muhammad Ali Wyne, and I’m from Lahore. My journey began in 2016 when I first stepped into the Walled City through Delhi Gate — a moment that made me fall in love with history forever. I started capturing it with my phone, documenting faces and stories often unseen. This passion evolved into my page, Shades of Pakistan, where I shared black and white portraits of people living on the margins of society — each image carrying a story. Over time, I traveled across cities like Sialkot, Rawalpindi, Multan, Chakwal, Taxila, Kallar Kahar, Skardu, Swat, Malam Jabba, and Kalam, adding new perspectives to my vision. With my deep connection to history, Shades became more than photography — it transformed into a brand where every fragrance reflects the soul, culture, and untold stories of Pakistan.

